Joico Colorful Glow Anti-Fade Serum 2.13 oz

With just a few drops of Joico's Colorful Glow Anti-Fade Serum, hair color vibrancy comes back instantly - soft, brilliantly shiny, and protected against those harsh, color-fading UV rays that can zap the richness and intensity from radiant color.

•Helps prevent hair color from fading off tone when exposed to UV or sunlight
•Instantly increases shine
•Boosts color vibrancy & provides softness
•Reduces frizz for smoother hair in just one use
•Guards against the hair-dulling effects of pollution